CHAPTER 13 (MGT300)

E-Business
  • The internet is a powerful channel that presents new opportunities for an organization to :
  • -       Touch customers
  • -        Enrich products and services with information
  • -        Reduce costs
  • How do e-commerce and e-business differ?
  • -        E-commerce- the buying and selling of goods and services over the internet
  • -        E-business- the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners
  • INDUSTRIES USING E-BUSINESS


E-business Models
  • ·       E-business model- an approach to conducting electronic business on the internet

        

Business-to-Business (B2B)
  • ·       Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

Business-to-Consumer (B2C)
  • Common B2C e-business models include:
  • -  E-shop- a version of retail store where customers can shop at any hour of the day without leaving their home or office
  • -  E-mall- consists of a number of e-shops; it serves as a getaway through which a visitor can access other e-shops
  • Business Types:
  • -   Brick-and-mortar business
  • -   Click-and-mortar business
  • -   Pure-play business

Consumer-to-Business (C2B)
  • The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

Consumer-to-Consumer (C2C)
  • Online auctions:
  • Electronic auction (e-auction)
  • -        Forward auction
  • -        Reverse auction
  • C2C communities include:
  • -        Communities of interest
  • -        Communities of relations
  • -        Communities of fantasy

E-Business Benefits and Challenges
  • E-Business benefits include:
  • -        Highly accessible
  • -        Increased customer loyalty
  • -        Improved information content
  • -        Increased convenience
  • -        Increased global reach
  • -        Decreased cost
  • E-Business challenges include:
  • -        Protecting consumers
  • -        Leveraging existing systems
  • -        Increasing liability
  • -        Providing security
  • -        Adhering to taxation rules

E-Business Tools for Connecting Communicating
  • E-mail
  • Instant Messaging
  • Podcasting
  • Videoconferencing
  • Web Conferencing


·       Content Management System (CMS)

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